“Big Data” is the latest example of how a shiny new concept can become the toast of the town. Big Data has been heralded by many as the new competitive advantage for smart companies. Like many ...

For months, a multitude of article headlines have been spotlighting the need to “tackle Big Data,” and it seems like we’ve been talking about this for ages. And yes, that includes Retail TouchPoints.

In recent years, our relationship with data has deepened. Data has allowed the digital advertising industry to evolve rapidly, bring us closer to consumers, and give us a higher level of control and ...

Your SMB may have survived without big data. However, big data isn't just about big business anymore. Learn how to use big ...

I’ve been promoting the concept of Computational Marketing for some time here on insideAI News and elsewhere because it is quite clear that modern marketing is nothing without data. So it’s great to ...

As the use of big data as a marketing tool gains speed in music industry, Natasha Lane here explores in depth the definition of big data, and how it applies to music itself, and the marketing strategy ...

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HERNDON, Va., March 18 — SYNTASA today announced it has joined the Cloudera Connect Partner Program and has certified its marketing analytics solution on Cloudera Enterprise 5. The SYNTASA analytic ...

Forbes contributors publish independent expert analyses and insights. I write about digital marketing, data and privacy concerns. In today’s marketing world, decisions are no longer guided just by ...