Customer data platforms were born in marketing, but they’ve outgrown the martech realm and now touch many more departments, which is causing the market to expand rapidly. Fortune Business Insights ...

Modern CX depends less on where data lives and more on how signals, AI, and governance come together at decision time.

SAN FRANCISCO--(BUSINESS WIRE)--Twilio Inc. (NYSE: TWLO), the customer engagement platform that drives real-time, personalized experiences for today’s leading brands, today announced that it has been ...

MELBOURNE, VICTORIA, AUSTRALIA, August 17, 2023/EINPresswire.com/ -- Lexer today announced that it has been selected as winner of the “Best Customer Data Platform ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. ‘Behavioural’, ‘demographic’ ...

A customer relationship management (CRM) system and a customer data platform (CDP) may initially appear to serve similar functions. However, while they certainly share some functionality, they are ...