And you don’t know if you’ll upset them by calling or if they’ll shut down the conversation before you get a chance to explain. To help you figure out what to say to prospects, we’ve gathered 17 ...

Last week, a Sales Machine reader by the name of Mike Kroll posted a LONG comment to an older post. His comment laid out a method for cold calling that transforms the runaround that prospects often ...

Like any other marketing strategy, cold calling isn’t perfect for every situation. But when executed properly, it can be a powerful way to scale your advisory business. “There’s something to be said ...

Cold calling isn’t dead, it’s just evolved. While digital channels dominate modern sales conversations, picking up the phone to start a relationship with a prospect who’s never heard of you remains ...

Contrary to popular belief, cold calling needn’t be a chore. In fact, cold calling can actually be fun, if you go about it the right way. The key to success (as with everything else in the business ...

Before we get started, though, you need to be aware that there's a vast difference of opinion, among experts and sales pros alike, about the effectiveness of cold-calling. Many sales experts think ...

A great cold call script helps reps make a positive first impression. You can customize these examples and start using them right away. Get the web's best business technology news, tutorials, reviews, ...

One of the best tools you have as a sales rep is cold-calling. It gives you a direct way to learn what matters to prospects, the challenges they deal with, and what they need to make a purchase.