When clear water, pressured fish or less than ideal conditions call for ultra-realism and maximum finesse, the Berkley PowerBait Drip Minnow answers with lifelike detail and subtle, but incredibly ...

There's been a steep rise in popularity of the 6-inch-ish soft plastic swimbait over the last decade. Several companies have introduced pre-rigged baits in this size range with wire harnesses and ...

The fall months often see an increase in new lure releases which can feel a bit like Christmas coming early for fervent fishing fans. Berkley dropped five new baits in October, all geared towards bass ...

It was spring of 1989 when my father and I perused the sporting goods section at Wal-Mart where small-town fishermen like us bought tackle. Being a youngster easily influenced by colorful marketing of ...

to hungry largemouth bass on Virginia’s Chickahominy River in the mid-1980s. It was well before the high-end sonar units modern anglers have come to know and love really started to catch on. Although ...