There are many theories on the buying behavior of individuals, and businesses are constantly analyzing them to figure out how to persuade consumers to buy their products and services. Often a customer ...

Critics have argued that behaviorism must necessarily be inadequate to account for complex human behavior whereas cognitive psychology is adequate to account for such behavior. Recently, Fodor (1975) ...

Ask students what or who they associate with a particular product -- name a brand of athletic shoes, for example, or a certain soft drink or car. If students name a personality, icon, or abstraction ...

Leadership theories debate what makes a good leader. Over the years, many schools of thought have developed that give different explanations about where leaders come from and how they can be ...

The Reinforcement Theory, with its nuanced understanding of human behavior, offers leaders a structured approach to drive desired behaviors, invigorate teams, and sculpt an organizational culture that ...