Past research has suggested that people's cultural differences may result in differences in basic visual perception. New research found no evidence that these differences play a significant role in ...

Most intriguingly, psychologists in the 1960s had apparently discovered something remarkable about the illusion: only European and American urbanites fell for the trick. The illusion worked less well, ...

Discover why hills look steeper than they are and how eye height and gaze angle shape everyday visual perception. (CREDIT: Getty Images) People rarely notice how their eyes shape their sense of the ...

As the old saying goes, beauty is in the eye of the beholder. But while we can appreciate that others might hold different opinions of objects we see, not many people know that factors beyond our ...

New research shows that the brain's visual perception system automatically and unconsciously guides decision-making through valence perception. The findings offer important insights into consumer ...

People rarely notice how their eyes shape their sense of the world, yet new research shows just how powerful this effect can be. A study from Ohio researchers reveals that even small changes in the ...