BMW purchased long-time collaborator Alpina in 2022, but the takeover initially didn’t change much; For the most part, it was ...

Carmaker BMW has unveiled a logo for its newly launched standalone brand BMW Alpina, dedicated to high-end performance ...

Discover the meaning behind the BMW logo, a symbol rich in history and significance. This video explores the origins of the ...

It may have taken a couple months, but BMW is ready to ring in the new decade with a new logo. For the first time in more than two decades, the German automaker has given its iconic roundel logo a ...