The metrics, tactics, and playbooks that once drove B2B growth are losing their edge. Here's what deserves your attention and budget next.

The increased consumer demand for high-speed connectivity has prompted unprecedented growth in the global B2B telecommunications market. In fact, research shows that this market is expected to reach ...

In the complex world of B2B sales, there is often confusion between the selling journey and the buying journey. Many businesses mistakenly assume that these two processes are naturally aligned, or ...

DemandSense now integrates with LinkedIn's Company Intelligence API, giving B2B marketers visibility into the full-funnel ...

Two playbooks and an integrated campaign recognized for helping marketing and sales leaders adapt to AI-driven buying.

PALO ALTO, Calif.--(BUSINESS WIRE)--B2B sellers have less time and more pressure than ever to build relationships and close deals. According to a Gartner® report, “Relatedly, B2B buyers report ...

Firmable, the AI-native B2B sales platform, today launched Tech Intelligence. It shows revenue teams the software, infrastructure, cloud and AI a company runs, and links it to the company and contact ...

I had a really interesting conversation with a founder this morning who said that around 70% of their sales were to consumers and that the remaining was to businesses. In the context of a pitch, they ...

B2B marketing agency TopRank Marketing and research partner Ascend2 have released The 2027 B2B Influencer & Creator Marketing ...

In a Dec. 6 news release, the company said that sales leaders have been more often been investing in AI, including machine learning, in order to look into data and recommend the next best actions. Per ...

When people talk about B2B marketing, the conversation often centers on tactics like SEO, advertising, social media, white ...

B2B isn’t known for its sense of humor. But as creator Varun Rana proves, laughing at the absurdity of tech culture is ...