It turns out there’s a hack for that. Businesses that want to sell to other businesses can circumvent the usual process of offering their products and services directly to potential business customers ...

This is a user generated content for MyStory, a YourStory initiative to enable its community to contribute and have their voices heard. The views and writings here ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. The B2B sector offers entrepreneurs a compelling path to stable revenue through predictable, ...

But for prepaid debit card firm Netspend — which spent much of the past year making just such a transition — the challenge wasn’t as much a matter of changing technology as it was of changing the ...

Every October in Orlando Florida, 250 of the world’s leading CMOs gather for an invite-only, two-day pre-conference before the official ANA Masters of Marketing event, organized by the Association of ...

In the vast $1.6 trillion information technology sector, if you’re shopping for new tech products, chances are you’ve come across TechTarget, the 20-year-old digital-media pioneer in lead-generation ...

Ravi Kumar, president of Infosys, discusses how educational institutions are adapting to the imperative of lifelong learning by migrating from a B2C model to a B2B model. The education space is ...

When talking about performance marketing, people normally think of online advertising. Pay-per-click (or pay-per-action) is the performance model agencies and media typically offer to their ...

Consider the healthcare space. Well-known companies like Calm (sleep, meditation), TalkSpace (therapy), Noom (weight loss), and others built initial business-to-consumer models to try to acquire as ...