Marketing automation isn't a set-it-and-forget-it discipline for B2B marketers. Companies struggle to perfect their craft, but generally witness speedy return on investment. Our team tests, rates, and ...

In my years as a marketing automation consultant, I’ve seen the same mistakes made by B2B companies as they implement and use their chosen software. Here are six common mistakes organisations make and ...

In today's rapidly changing world of B2B marketing, the quest for efficiency and personalization has reached unprecedented levels. As companies tirelessly work to connect with their target audience, ...

Marketing automation is continuing to grow through the recession; Will Schnabel, vice-president of international markets at lead generation software provider Silverpop, reports that his company’s ...

Portland, Oregon, March 06, 2025 (GLOBE NEWSWIRE) -- Act-On Software, a marketing automation leader, in partnership with Ascend2, releases " The State of B2B Marketing Automation 2025." This survey ...

For anyone working in B2B marketing, it's hard to ignore the rapid ascendance of marketing automation over the past few years. If you take the time to dig below the undulating praise, however, you'll ...

Having discussed ten excellent marketing automation softwares inside out, our top pick for the best marketing automation software has to be HubSpot. First and foremost, it’s the most comprehensive ...

READING, United Kingdom--(BUSINESS WIRE)--Act-On Software, the leading provider of adaptive marketing automation for fast-growing businesses, today shared findings from the State of B2B Marketing ...

Will Demandbase's acquisition of Engagio spark a convergence of marketing automation and account-based marketing software? Demandbase’s acquisition of Engagio last week in the Account-Based Marketing ...

Most B2B marketers are already using or plan to use some form of marketing automation technology, according to recent research from Act-On and Econsultancy. The report was based on data from a survey ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Marketing automation software is useful for all types ...

Companies that are challenged by marketing automation (MA) deployments will be happy to learn that they're not alone. Sixty percent of companies struggle to find the resources necessary to ...