PHILADELPHIA--(BUSINESS WIRE)--MRP, a leading global account intelligence provider, and CONTENTgine, a forefront provider of B2B technology buyer insights and lead generation, today announced that the ...

Sean Shea is a philanthropist, TEDx speaker and founder and CEO of ViB, a company that generates quality leads for B2B companies globally. If your company starts the year with 10,000 contacts in one ...

In the rapidly evolving world of B2B data-driven solutions, transparency and trust are essential for companies seeking to leverage proprietary data effectively. Three companies—China Trading Desk, ...

For the past two decades, B2B marketers have been inundated with messaging telling them they need to “take a page from the B2C playbook.” In other words, they were told to modernize their strategies ...

We’ve updated this article with news that the combination of Informa Tech and TechTarget is now official, after TechTarget shareholders approved the deal. The combination of London-based media and ...

FOURCASTERS has launched. It's a site for expert analysts in a range of fields to contribute content, focusing on predictions for evolving B2B industries. The focus? Analyst insights; predictions of ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Email is still the cornerstone of business-to-business (B2B) marketing. According to recent ...

Most webinars about “planning” will hand you another template. Another funnel. Another marketing acronym. This is not the webinar Josh Baez of NetLine will be offering during the 12th Annual Strategy ...

B2B marketers are often pushed and pulled between opposing forces, leading to murky data strategies and unclear marketing goals. With regard to data, B2B marketers often are under pressure to expand ...

Gone are the days when retailers relied on spreadsheets, emails and phone calls to offload customer returns and excess inventory into the secondary market. Today, the process of how this type of ...