Even in high-tech industries, most B2B commerce remains low-tech. But that won't work in the new self-driven B2B business environment.

Checkout is a platform play, not a payments play, and now is the time to build the category in B2B. Business buyer behavior is changing, and the stars are aligning on the fintech infrastructure front.

Forrester research projects that B2B e-commerce sales will surpass $1.13 trillion by 2020.

An analysis of $20 million in paid search ad spend yields interesting results for practitioners of product-led strategies. The post Free trial vs. demo: What’s more effective in B2B SaaS ads ...

4. Customization Creates Competitive Advantage One of the defining characteristics of B2B eCommerce is its complexity — customized pricing, negotiated terms, and tailored product catalogs.

BigCommerce's survey reveals B2B buyers' shift towards online platforms, shaping the future of e-commerce.

Two prominent research efforts released in Q1-24 on the future of business-to-business (B2B) e-commerce suggest that the marketplace is in bad shape.

Startups involved in B2B e-commerce such as Faire and Mirakl have burst out of the gates in 2020. Almost overnight, these startups transformed into consequential platforms, earning billion-dollar ...