If you were a teenage boy in the early 2000s, there's a good chance you wore Unilever 's Axe Body Spray at some point. "The idea that you spray this on and you get the girl is sort of nonsense, really ...

Unilever's Axe used humor and irony in its early 2000s advertising campaigns to win over the American teenage boy. The brand's estimated U.S. sales reached nearly $500 million by 2012, but sales began ...

There are a few odors from adolescence that are seared into the brains of most Americans who grew up after the 1980s: the aroma of freshly baked brick pizza in the school cafeteria, the acrid stink of ...