Marketing automation is just a glorified (and really expensive) email delivery tool without a power user. In the hands of a chump it drives pretty good results, but nothing amazing. In the hands of a ...

Over at Automation World, we are busy organizing the second iteration of The Automation Conference. The truism in our industry (used by us, at the ARC Forum, at Emerson Exchange, and many more) is ...

A LinkedIn connection reached out to me while he was working on his thesis to ask a few questions about marketing automation and data protection. While these two topics may seem distant, my ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In my decade with Salesforce, I’ve come to realize that problems often disguise themselves ...

A good customer relationship management (CRM) system is critical in helping you get all the value possible from your investment in lead nurture and marketing automation. That said, if you have only ...

Robotic process automation is different from traditional automation in ways both significant and subtle. For those not too sure about the distinctions, here is a primer on these two methodologies.