Explore how businesses are using virtual reality to improve training, sales and customer experiences, plus the pros and cons ...

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Why Snap, Unity, Xreal, and Texas A&M University are among Fast Company’s Most Innovative Companies in augmented and virtual reality for 2025. Innovative organizations are finding ways to make ...

TEL AVIV, Israel--(BUSINESS WIRE)--Today, after nearly three years of development, Sightful™ unveiled Spacetop™: the World’s First Augmented Reality (AR) Laptop. Created by a team of more than 60 ...

The UK's Surespan builds roof hatch and floor access covers for infrastructure projects. It used a new security model and AR headsets to enable real-time communication on remote projects. This article ...

Immersive technology is creating new ways to engage and convert. New Clutch research finds that 60% of consumers have used augmented reality (AR) or virtual reality (VR) technology, and more than half ...

But no, no AR, no augmented reality.” The blunt line landed in a live Bloomberg Q&A on March 26, 2026, and it sent a ripple ...

SAN FRANCISCO — Apple’s iPhone may be ready for its next big act — as a springboard into “augmented reality,” a technology that projects life-like images into real-world settings viewed through a ...

VB Spine LLC (“VB Spine”), the largest privately held spine company, today announced it has entered into a definitive agreement to acquire exclusive rights to the xvision Spine System® (xvision) from ...

New Clutch research finds that 60% of consumers have used augmented reality (AR) or virtual reality (VR) technology, and more than half (54%) say they are likely to increase their use of immersive ...