For smart businesses, in a world where the selection of audio channels just keeps increasing, having a strong “audio logo” for branding purposes is more important than ever. Whether it’s the ...

PepsiCo is developing a series of audio logos that the company believes represents its brands. The goal is to improve ad recall -- when consumers hear the sounds they can recognize and identify with ...

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The Gala recognizes the creators, platforms, and innovators transforming how audiences engage with media. This year's show was hosted by Alie B. Gorrie and Ashley J. Hicks, two advocates and ...

Who has the better logo: McDonald’s or Burger King? McDonald’s is the more successful company by a mile, and its golden arches are recognizable from blocks away. If history is the judge, it’s got to ...