Attention metrics have mainly been used to measure lift in upper-funnel KPIs, like brand awareness. But advertisers are starting to gravitate toward attention as a way to measure a campaign’s impact ...

Amplified Intelligence, the most trusted source for accurate attention measurement, has partnered with Chalice Custom Algorithms – a leading AI application backed by TD7, The TradeDesk’s investment ...

Social media algorithms are designed to keep you scrolling endlessly sapping attention but one artist’s TikTok videos are ...

Lawmakers on Tuesday challenged top policy executives from Facebook, Twitter and YouTube to provide more transparency regarding the use of algorithms on the platforms and criticized their business ...

(MENAFN- GetNews) You feel it every time you post something online. You wait. You watch. You wonder if anyone will tap like or leave a quick comment! I felt this last ...

You know the feeling. You’re scrolling LinkedIn, Instagram, TikTok… doesn’t matter. You stop for one second. Maybe a weird ad. Maybe a cringe meme. Maybe because something happened in real life — the ...