“Big Data” is the latest example of how a shiny new concept can become the toast of the town. Big Data has been heralded by many as the new competitive advantage for smart companies. Like many ...

Businesses across every sector experience a churn rate. In the United States, significant sectors experience a churn rate between 10-25%. Suppose a company has a million subscribers with average ...

Technology Co., Ltd. announced that it has obtained a patent for an "Advertising Management System Based on Big Data," with the authorization announcement number CN120355473B, and the application date ...

What is so big about big data? As a national speaker and consultant, I see big data as a key to success for future marketers. The ability to know the existing and prospective customer, offer suggested ...

Pink’s household-level intelligence pinpoints consumers most likely to be interested in HVAC and energy efficiency upgrades.

Leeds professor earns Kahle award for algorithm aimed at improved targeting. A paper aimed at helping businesses better target consumers through personalized advertising of curated products is this ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Social media is one of the largest sources of data in the world. Every minute, users post ...

HERNDON, Va., March 18 — SYNTASA today announced it has joined the Cloudera Connect Partner Program and has certified its marketing analytics solution on Cloudera Enterprise 5. The SYNTASA analytic ...

If 2013 was the year that most organizations discovered what Big Data platforms such as Hadoop were all about, then the coming year will be the one in which they discover the applications that turn ...

These startups are helping big data live up to its potential in areas such as marketing, pharmaceutical research, and cyber security The Big Data space is heating up to the point that many pundits ...

Established in 2009 and headquartered in Zhuhai, FeiQi Internet is a company focused on the software and information technology services industry. According to data from Tianyancha, the company has a ...