Businesses across every sector experience a churn rate. In the United States, significant sectors experience a churn rate between 10-25%. Suppose a company has a million subscribers with average ...

“Big Data” is the latest example of how a shiny new concept can become the toast of the town. Big Data has been heralded by many as the new competitive advantage for smart companies. Like many ...

Technology Co., Ltd. announced that it has obtained a patent for an "Advertising Management System Based on Big Data," with the authorization announcement number CN120355473B, and the application date ...

Leeds professor earns Kahle award for algorithm aimed at improved targeting. A paper aimed at helping businesses better target consumers through personalized advertising of curated products is this ...

Pink’s household-level intelligence pinpoints consumers most likely to be interested in HVAC and energy efficiency upgrades.

What is so big about big data? As a national speaker and consultant, I see big data as a key to success for future marketers. The ability to know the existing and prospective customer, offer suggested ...

For months, a multitude of article headlines have been spotlighting the need to “tackle Big Data,” and it seems like we’ve been talking about this for ages. And yes, that includes Retail TouchPoints.

HERNDON, Va., March 18 — SYNTASA today announced it has joined the Cloudera Connect Partner Program and has certified its marketing analytics solution on Cloudera Enterprise 5. The SYNTASA analytic ...

If 2013 was the year that most organizations discovered what Big Data platforms such as Hadoop were all about, then the coming year will be the one in which they discover the applications that turn ...

These startups are helping big data live up to its potential in areas such as marketing, pharmaceutical research, and cyber security The Big Data space is heating up to the point that many pundits ...

Established in 2009 and headquartered in Zhuhai, FeiQi Internet is a company focused on the software and information technology services industry. According to data from Tianyancha, the company has a ...