Back in June of 2023, I was among one of the first 100 or so non-Apple employees to try the Vision Pro, the much-hyped mixed reality headset by the tech giant. Despite having tried my fair share of AR ...

The latest Vision Pro headset boosts processing power and improves comfort. Photo: Leander Kahney/Cult of Mac A chaotic rollout, undertrained staff and a $3,500 headset nobody could sell: a new book ...

If you live in the Austin, Texas area, you’ll soon be able to experience the magic of Apple Vision Pro at your local Lowe’s. Yes, you read that correctly: Apple’s spatial computer is coming to Lowe’s ...

To roll out its new mixed-reality headset, the Vision Pro, Apple devised a plan almost as intricate as the device itself. In January 2024, Apple summoned hundreds of retail employees to its campus in ...

Demos of the Apple Vision Pro were reportedly routinely given by poorly-trained staff ordered to focus on sales targets, in a reverse of what Steve Jobs intended for Apple Stores. Back in the day, if ...

In 2023, the flagship reveal at Apple’s WWDC keynote was unquestionably the debut of the Vision Pro. The headset wasn’t just Apple’s first all-new platform since the Apple Watch. It was also the ...

Apple is bringing Friday Night Baseball to Apple Vision Pro with an immersive 8K 3D experience in four games this season.

The M5 doesn't remake Apple Vision Pro into a hit consumer product, nor does it solve Apple's ongoing issues with a lack of developer interest in the platform, but it is better, and that may be enough ...