Microsoft's latest Mac vs. PC ad stars a man named Mac Book, marking yet another installment in the ongoing back and forth between the two firms.

How AI, cloud computing, and digital ecosystems are driving explosive revenue growth for the market’s most influential companies.

Apple today shared a new "Blue Screen of Death" ad that appears to mock a major Windows computer outage that occurred last year, following a faulty CrowdStrike security update. Macs were unaffected, ...

Winners & losers: Apple's new eight-minute ad takes a thinly veiled jab at last year's CrowdStrike meltdown – the software update that crashed Windows systems running critical infrastructure around ...