Jai Jaisimha is the founder and CEO of Appnique. The mobile apps marketplace continues to grow explosively, creating a number of challenges to app creators. Nielsen has reported that 53 percent of app ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Familiar names dominate the top of the app store charts … how do you ...

ASO, or app store optimization, is the process of creating and adjusting an App Store or Google Play listing for long-term, organic success. The concept of ASO has caught fire recently due in no small ...

How do most people find apps in the Google Play Store and Apple App Store? They search for specific keywords and terms. In fact, MobileDevHQ reported that around half of all Android and iOS users used ...

Critical errors can do real damage as you try to rise to the top of the App Store. I followed the advice of an App Store optimization expert last year in an attempt to promote my iPhone app. Big ...

For those interested in bringing their app offerings to the masses, there are a few aspects which are wise to keep in mind. That is if you want the best chance of optimizing how your apps are ...

For app developers, App Store optimization is an incredibly important yet frequently overlooked opportunity when trying to create traction and growth. Discover the most important on- and off-page ...

When the business world—and, more recently, the world at large—goes through changes, the companies that adapt are the ones that will outlast the competition. As the app ecosystem is affected by ...