Chipotle has gone back to the “metaverse.” The food chain said it is the first restaurant brand to premiere a national TV ad in the metaverse, which in this case means Roblox. The ad is dubbed ...

Social media personalities Dixie and Charli D'Amelio are expanding their animated franchise Squeaky & Roy to Roblox. The Roblox game Dress Up BFF was developed with tech and entertainment firm ...

On August 5, the Roblox Developer forums announced the company was introducing its Live Animation Creator into beta in the massive sandbox game. Previously, Roblox animations required keyframe ...

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The notion that online gaming could help players develop charitable habits seemed bold when the anti-poverty nonprofit Comic Relief US tested its own multiverse on the popular world-building app ...

Recently, the new Roblox desktop app rolled out to all users. The app, which was in beta for an extended period of time, is designed to unify and standardise how Roblox works across platforms.