The new features helps customers compare products and track prices, and it even automates purchases and deal-finding ...

Amazon.com Inc. is launching an artificially intelligent assistant designed to help online merchants manage their businesses. Codenamed Project Amelia, the new tool will answer a range of questions, ...

Alexa+ is joining Amazon's Rufus ...

Amazon Web Services (AWS) has long offered generative AI solutions to optimize everyday business operations. Today, AWS added to those offerings with the general availability of its AI assistant ...

The new Rufus AI assistant will be accessed through the search bar in Amazon’s mobile app. (Amazon Images) Amazon is integrating an AI assistant called Rufus into its mobile shopping app. The new ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. "Retailers who get search and product discovery right have ...

Amazon sellers now have access to an AI assistant designed to help grow their business by answering questions about their metrics, and later, helping to resolve issues that arise. The assistant, ...

A U.S. appeals court upheld the dismissal of a whistleblower lawsuit accusing Amazon.com of facilitating customs duty evasion ...

Like countless other tacked-on AI chatbots, it repeatedly offered help few people wanted that it was barely equipped to ...