QR code style markers — those lil’ barcode-looking boxes you’ll see on ads from time to time, meant to be scanned with your phone to launch some website or app — have yet to really find their footing ...

Amazon has started placing QR code boxes that include its trademark smile logo into magazine advertisements, enabling Amazon mobile app users to scan the "SmileCode" to open Amazon product pages or ...

Amazon will start rolling out its own version of QR codes, TechCrunch reports. Called SmileCodes, they function just like a typical QR code -- scan it with your phone and see where it leads -- but ...

QR codes–those black-and-white squares with seemingly random patterns in them–aren’t as popular in the U.S. as they are in other parts of the world, but Amazon is hoping to change that. Its new ...

The retail giant tapped Benedict Cumberbatch for the second installment of the holiday ad campaign.

Retail giant Target is adding a new technology to its mobile initiatives—QR Codes. Target will debut QR codes in stores for the season’s 20 most popular toys. You can use the Target mobile app to scan ...

You can now bring your empty Amazon boxes to life thanks to a new augmented reality app from the e-commerce giant. A promotional video for the "Amazon Augmented Reality" app shows users drawing a face ...

Amazon Prime Football Executive Producer Fred Gaudelli works from broadcast room in Nashville, Tennessee.. Photo: Getty Images Television rights for the NFL are complicated. The NFL makes a lot of ...

As Amazon increasingly blends the physical and digital worlds, it's latest move is an attempt to make magazines shoppable. It will be an interesting test of the concept, and its success could mean as ...