Amazon's Alexa+ rolls out free to Fire TV devices across the U.S., but hands-free microphones and stored voice data raise key ...

Amazon is making its AI-powered Alexa+ assistant free on all compatible Fire TV devices in the U.S., automatically upgrading users whether or not they subscribe to Prime.

Amazon is giving away Alexa Plus access to Fire TV users for free, after the assistant's usage reportedly doubled.

Amazon is making Alexa+ free on eligible Fire TV devices without Prime, expanding access while keeping some advanced features behind paid plans.