Amazon is dropping the "Rufus" branding in favor of a new AI assistant called “Alexa for Shopping" that combines the LLM-powered Alexa+ with Rufus' product expertise. Like Rufus, Alexa for Shopping is ...

The tech industry seems to have two thoughts when it comes to where human workers fit into the AI-powered world they are creating: Either they think that all the jobs, except perhaps their own, will ...

There are, to be generous, a few teething problems with Amazon.com Inc.’s recently upgraded AI shopping bot, “Rufus.” When I followed its suggestion to have it recommend books based on my reading ...