CNET

Amazon's Alexa Plus Confounds Chris Hemsworth in Super Bowl Ad as the AI Tool Launches

Alexa Plus is aiming higher with a new superhero Super Bowl spot and a US-wide launch, including a free version for any app user.

OpenAI models could help power Alexa as part of Amazon investment deal

The collaboration is being discussed as part of Amazon's ongoing talks to invest up to $50 billion in OpenAI, according to a source familiar.

Is your Alexa different? Recent upgrade brings new voices, features

Amazon rolled out an automatic upgrade to its Alexa virtual assistant. Alexa+ has new voices and new features.

Alexa Plus is now available to everyone in the US – but when's it coming to the UK too?

Alexa Plus is now available to everyone in the US, following an early access period that's been running since the new AI-powered assistant was announced in February 2025.

15+ powerful Alexa commands you should start using at home (no subscriptions required)

15+ powerful Alexa commands you should start using at home (no subscriptions required)
CNET on MSN

8 Alexa settings you need to switch off if you have an Amazon device

8 Alexa Settings You Need to Switch Off If You Have an Amazon Device