Chris has been a digital marketer since 2000, starting in-house in the insurance space and subsequently assuming growing leadership roles across large agencies and SEM firms. Chris has led SEO teams ...

Google’s John Mueller and Lizzi Sassman discuss creating image alt text that’s good for those using screen readers, briefly touching on what to do about decorative images and how it’s tricky to write ...

Google's John Mueller clarified in yesterday's webmaster hangout video that while Google does look and read the alternative image attribute (alt tag) for use on web search, it plays a small role there ...