TikTok sale puts app’s algorithm in the spotlight – a social media expert explains how the For You Page works and what changes are in store

President Donald Trump announced on Sept. 19, 2025, a preliminary agreement for the sale of a majority stake in TikTok from ...
Engadget

TikTok will explain why it recommends videos on its 'For You' page

The algorithm that powers TikTok’s “For You” page has long been a source of fascination and suspicion. Fans often remark on the app’s eerie accuracy, while TikTok critics have at times speculated the ...
Newsweek

TikTok Tweaks 'For You Page' Algorithm: What This Means For Your Feed

From Drone dancing to dog painting, 2021's TikTok content has once again delivered some of the most inventive videos you will have seen all year. An addictive stream of content such as this, seemingly ...
New York Magazine

Unraveling the Mystery of the TikTok ‘For You’ Page

TikTok’s ascension has been swift thanks to hefty word of mouth and strong marketing muscle from its Chinese parent company, ByteDance. It might also have something to do with the fact that, as a fun, ...
The Verge

Trump’s TikTok deal has hit a serious roadblock

China won’t let go of the For You page without a fight China won’t let go of the For You page without a fight “I told them they have until Sept. 15 to make a deal” But this week has seen new concerns ...