As one of the chief architects of Amazon’s Alexa, Rohit Prasad has been at the vanguard of artificial intelligence. Now, he is leading the company’s effort to catch up in the AI race. The Seattle ...

Amazon is letting Alexa+ users customize how the voice assistant communicates, choosing between Brief, Chill, and Sweet personality styles.

Alexa is the voice-assistant technology that powers Amazon Echo devices. Alexa once led the sector but has been losing market share to competitors. In the future, Alexa may have more ChatGPT-like ...

Amazon is turning to AI startup Anthropic to power the online retailer’s revamped Alexa when it’s released in October — rather than using its own artificial intelligence, five people familiar with the ...

Dario Amodei, CEO of Anthropic, right, speaks about the company’s partnership with Amazon at the AWS re:Invent conference in November 2023. With him is Adam Selipsky, who has since left his role as ...

Amazon unveiled on Wednesday the first major overhaul of its Alexa voice assistant since it was introduced more than a decade ago, embedding it with generative artificial intelligence. The effort ...

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This Echo Show feature has been around for years but it’s still one of the best ...

A version of Alexa revamped with new generative AI tech could ‘learn’ from your routines and fulfill more advanced requests, according to Reuters. A version of Alexa revamped with new generative AI ...

Alexa+ now has three different "personalities" to choose from: Brief, Chill, and Sweet. Brief provides concise responses; Chill responds with "easy-going" thoughts; and Sweet cheers you on. Alexa+ ...