Overview: AI marketing is no longer experimental; it is delivering measurable business value across industries.Leading brands ...

New research shows AI boosted content speed, but slow approvals and burnout keep marketing teams from seizing cultural ...

AI is not a passing trend. We need to look at it as a structural shift in how we conceive and deliver advertising.

The use of AI in email marketing isn't a silver bullet, powered by an LLM. We look at the necessary steps marketing pros need ...

Prompt marketing invites your audience into the cockpit, sharing not only insights but also the exact prompts, constraints and workflows that produced them.

How context, consequence and audience impact should guide when AI disclosure actually matters — and when it doesn’t. The post ...

AI is transforming marketing in the MENA region, but it’s not a strategy in itself. Tony Wazen, CEO of Publicis Media, explains how brands can harness AI, ...

Learn how to leverage AI to improve processes, power growth and make stronger connections with your customers.

"Until now, marketers were not empowered to optimize messages in real-time immediately after creating and testing creative executions. As a result, marketing teams often produce too much content ...

The sense of a stable middle ground is eroding across an industry at a point of contraction, with many displaying mixed feelings about marketing’s future.

B2B marketers are embracing AI for efficiency, but speed without strategy risks authenticity. Learn how balanced, human-led AI adoption drives sustainable growth.