A common mistake in email marketing is using AI as a tactical shortcut without understanding customer needs and intent.

Email and SMS marketing complement each other well. Here’s how to use both for your small business.

Optimizing campaign frequency. Adjust email frequency based on engagement. Send fewer emails to less-engaged subscribers while increasing opportunities for highly-engaged ones. Increasing revenue with ...

Overview  AI now drives personalization, advertising, content, analytics, and customer engagementPredictive intelligence has replaced intuition-led marketi ...

Overview: Email marketing remains one of the highest-ROI digital channels in 2026.Modern platforms focus on automation, personalization, and compliance.Choosing ...

Old-school advertising is still effective today. Here are nine offline marketing strategies that work in the digital world.

Email: An endlessly reliable channel for marketers of every stripe. For years, marketers have counted on email as the channel with the highest ROI (an average of $36 per dollar spent). The future ...

Don is the award-winning business coach and CEO of Accountability Now, now helping clients increase revenue on average 35% in 90 days. Digital transformation is an exciting journey, and as we navigate ...

What strategy should you harness to boost your email results? What are the implications of not testing your emails? Are you emailing your list too often or not enough? Avoid these email blunders to ...

Your marketing emails aren't working hard enough. Most sit unread in crowded inboxes, or worse, get deleted without a second thought. But email marketing is serious business, bringing in an average of ...

There’s so much happening in marketing; search is upside down with generative AI, and social media platforms have algorithms that want to retain users. With all this, email marketing remains one of ...

Crafting marketing email can be a drain on time and money for businesses, whether the owners are generating the content themselves or outsourcing to another firm. For companies that send email through ...