New Apple TV Intro Was Made With Practical Effects

The all-new intro sequence for Apple TV was made with practical effects and shot in-camera, Ad Age reports. Rather than using ...

“Biggest middle finger to Coca-Cola”: Apple TV’s new intro was made entirely in-camera. Fans noticed

The tech giant revealed that its new Apple TV intro was created using a physical glass set and captured entirely in-camera, no AI involved. The behind-the-scenes clip, featuring music produced by ...
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Apple Unveils New Streaming Intro—Filmed Entirely With Practical Effects In-Camera

Apple has officially unveiled a new streaming intro for Apple TV, and the company took a hands-on approach to create it.