Over the past few years, “advertainment” campaigns, such as the legendary Red Bull-sponsored space jump, have grown in frequency and popularity among advertisers. In a literal sense, “advertainment” ...

Walmart will launch a 10-part “advertainment” series as part of its Black Friday marketing, per details shared with Marketing Dive. “Deals of Desire” features familiar actors in vignettes that parody ...

Advertainment is the fusion of advertising and entertainment and the perfect way to engage with Gen Z, the generation coming up behind millennials. Snapchat, due to its creative and playful nature, is ...

Whether it’s a product placement that consumers actually want to watch or an emerging advertising boon in free television, adland will have lots of buzzy things to talk about in the new year, ...

12 October 2004 Barcodes in commercials, wristwatch credit cards, and bathroom broadcasts are just some of the changes we're going to see as advertising keeps on blending with entertainment - a Report ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Walmart will launch a 10-part “advertainment” series ...