OK. You now understand how to use some basic web analytics metrics to optimize your PPC campaigns. What’s next? Site search is a gold mine for PPC data. It’s common for PPC managers to use site search ...

Despite the recent challenges in overall experience quality seen in Forrester’s Customer Experience Index (CX Index™) benchmarks, customer experience (CX) remains a priority for many organizations.

Peter Dunn is a seasoned technology and cybersecurity leader with over 25 years of experience driving digital transformation, AI integration and zero-trust initiatives across federal agencies and ...

The market is being driven by a growing set of practical enterprise needs rather than experimental innovation alone. By solution, the machine learning driven analytics segment is estimated to account ...

In the early days of the dot-com boom, companies tracked “hits” and “eyeballs” and measured “stickiness” on their hastily created Web sites. As Web sites matured into viable business channels, however ...

Today’s business landscape is a tumultuous one, with 29% of UK businesses citing economic uncertainty as a key factor in affecting turnover. Success in this climate means making the right decisions ...

In today's ever-evolving landscape of supply chain management, executives and leaders are facing an intricate web of challenges. To navigate these complexities, advanced analytics and AI have emerged ...

ClickTale, a Tel Aviv, Israel-based provider of deep website analytics software, has secured $17 million in Series B funding from Amadeus Capital Partners, Goldrock Capital and Viola Credit. Up until ...

The webinar will run from at 11 a.m. - 12:00 p.m. CDT. Attendees will need a laptop or desktop computer to access the webinars. "With the fierce competition in the e-commerce sector, online merchants ...

LONDON--(BUSINESS WIRE)--Quantzig, a global data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of their ...