Ads in AI Overviews are already performing at "about the same rate" as traditional search ads, according to Google's VP of global ads, Dan Taylor.

Google on Wednesday detailed its plans to bring ads to AI Mode, the company’s AI-powered experience in Google Search. Ads may appear “where relevant” below and “integrated into” AI Mode responses as ...

Google is testing “Direct Offers,” a new Google Ads pilot designed to help retailers connect with shoppers who use AI for ...

Google Ads are not going anywhere. Eventually, AI Search results on Google and likely other properties will have ads. Google recently reported $56.57 billion in revenue from ads on Search and YouTube.

Google is rolling out a change to how ads appear in Search, and this time it’s focused on clarity and user control. Text ads will now be grouped under a single “Sponsored results” label that stays ...

Google may have finally found an application of large language models (LLMs) that even AI skeptics can get behind. The company just released its 2024 Ads Safety report, confirming that it used a ...

Google Ads will allow federally regulated prediction markets to advertise in the US from January 21, 2026, with certification ...

Google is rolling out a series of changes to its Search and Discover pages, the company shared across multiple announcements. The updates will bring new AI-powered features to these key destinations, ...

Google has announced a new Google Ads search campaign feature named AI Max. Google says AI Max for Search campaigns is a "new, one-click feature suite" that brings you a "suite of targeting and ...

Google will allow ads for federally regulated prediction markets in the U.S. starting January 21st, opening Google Ads to a previously restricted categories.