Adobe today announced the launch of a new analytics solution for product teams at its Adobe Summit conference in Las Vegas. Dubbed Adobe Product Analytics (because Adobe doesn’t mess around with its ...

Adobe's Analytics Student Challenge will use data from The Walt Disney Company with the aim of improving the media and entertainment giant's e-commerce strategy. Adobe has stepped up its outreach to ...

Adobe Analytics is a sophisticated product, so much so that users might focus on a set of known metrics at the cost of missing key insights. Adobe introduced an AI-fueled virtual assistant called ...