Addressable has come a long way in the last few years. When industry-initiative-turned-nonprofit Go Addressable first launched in 2021, one-to-one TV ad delivery was just a small portion of overall ...

I recently found myself at one of those media conferences where experts toss around acronyms like confetti and PowerPoint slides threaten to cause death by bullet point. But despite the smattering of ...

AMC Networks, an industry leader in the deployment of addressable advertising, joins Go Addressable to further the education and adoption of addressable advertising across the industry NEW ...

Dish Media, a subsidiary of EchoStar Corporation, has unveiled research revealing that advertisers are missing millions of consumers by underutilising addressable TV in their media strategies. In ...

NEW YORK, Oct. 28, 2025 (GLOBE NEWSWIRE) -- Go Addressable (https://goaddressable.com), the industry trade group advancing addressable TV advertising and its use of deterministic identity, today ...

Nielsen’s move into addressable TV planning and measurement starts with the smart TV. About a week after Nielsen bought Sorenson Media for $11.25 million in a bankruptcy auction, the measurement ...

LONG ISLAND CITY, N.Y. — It’s what Comcast Advertising calls a new “privacy-forward agreement” in which audiences within the Comcast footprint can be matched to information within TransUnion‘s ...

This latest industry-first partnership adds more than 1 million new addressable households, accessible exclusively via DISH Media ENGLEWOOD, Colo., March 6, 2024 /PRNewswire/ -- DISH Media, leaders in ...

Go Addressable, a non-profit trade organisation dedicated to and advancing the growth of addressable TV advertising, has released research findings in conjunction with Advertiser Perceptions that ...

A new report from the VAB shares its definition of what addressable TV targeting is. This allows marketers to use the technology more effectively as adoption accelerates, the association notes.

Marketers have long favored electronic media -- particularly television and radio -- for their ability to efficiently reach large audiences. But this broad reach often results in wasted impressions.

Addressable TV solution will help advertisers to reach right audience mix in required markets. This collaboration marks a significant leap forward in transforming Digital Cable TV advertising in India ...