Sky Media has released its Addressable Advantage study analysing the effectiveness of addressable TV advertising. The ...

Addressable TV significantly expanded in 2016, both in terms of ad spend and the total size of the addressable market. In 2015, addressable TV ad spend reached $400 million in the US and grew to $890 ...

As Sky Media launches research showing addressable TV campaigns deliver a 2.1x uplift in awareness compared with linear TV alone, Center Parcs shares how it used it to inspire a 15x return on ...

Addressable has come a long way in the last few years. When industry-initiative-turned-nonprofit Go Addressable first launched in 2021, one-to-one TV ad delivery was just a small portion of overall ...

Paramount Global has become the first programmer to join Go Addressable, a group formed by distributors to push addressable advertising that has now been incorporated as a nonprofit trade organization ...

Addressable advertising will enable advertisers to better target TV audiences better. There are a several addressable TV advertising tests happening this year. (Photo by Harry Trump/Getty Images) ...

For anyone interested in the future of advertising, the capabilities of connected television (CTV) cannot be ignored. CTV is defined by ad software provider Centro as “a television set that’s ...

Awareness, adoption of and education surrounding addressable TV advertising continues to increase. A new report from a non-profit trade organization dedicated to raising awareness of and advancing the ...

During its annual conference on Wednesday, Go Addressable, the initiative formed by TV distributors to advance and expand use of this advertising medium, released a new survey positioned as indicating ...

LONDON—The global addressable TV sector is set to continue its rapid growth with the $56 billion 2023 global spend set to rise by more than 50% to $87 billion by 2027, according to a new report on the ...

NEW YORK—Addressable advertising on TV is the number one priority in 2021 for nearly half of the brands and agencies surveyed in a new study called “The Transformation of Television: Embracing the Era ...

NEW YORK--(BUSINESS WIRE)--Today, Go Addressable, a non-profit trade organization dedicated to and advancing the growth of addressable TV advertising, released new research findings in conjunction ...