The team at web traffic analytics site spider.io released a cool diagram that sheds light on the mostly invisible (and illegal) world of hidden display ad exchanges. Ad fraud occurs when high-traffic, ...

BMO Capital Markets analyst Dan Salmon did the world a favor on New Year's Eve when he published a note to investors that included a diagram of how Facebook's ad exchange, FBX, actually works. FBX is ...

This article picked by a teacher with suggested questions is part of the Financial Times free schools access programme. Details/registration here. Using a wage spiral (AD-AS) diagram, explain the ...

Dr Augustine Fou, Marketing Science Consultant, outlines three steps marketers should take right now to help combat ad fraud. The story of Ozy Media is not new, nor will it be the last, not by a long ...