Disabling ACR on your TV is a simple process that protects your privacy.

In the early days of digital advertising, it was pretty straightforward. Put in some keywords, set budgets and track your clicks and click-through rate. As ad platforms evolved to measure actual ...

Microsoft Chief Technology Officer Kevin Scott wants businesses to prioritize openness and simplicity, and believes the future will be built on artificial intelligence (AI) and the “agentic web” -- ...

A recent California federal jury verdict against Meta Platforms Inc. has sent a clear message to businesses: tracking technologies can pose serious legal and reputational risks if not deployed ...

With iOS 14.5, Apple required app developers to tell users about and have them opt-in to broader tracking. In 2021, Google apps stopped certain tracking methods (IDFA) to comply and not have to show ...