Meta has announced the consolidation of more detailed ad-targeting options, marking a substantial shift toward CEO Mark Zuckerberg's plan to automate ad creation – including targeting, creative and ...

(Reuters) -Reddit launched two new AI-powered advertising features on Monday aimed at helping brands drive greater engagement by tapping user conversations on the platform, the company said. The ...

Could brands make TV advertising more measurable through natural-language queries - and the data faster to access through a ...

NEW YORK, May 16, 2023 /PRNewswire/ -- Dotdash Meredith (DDM), the largest publisher in America, today launched D/Cipher, a groundbreaking ad targeting tool that makes intent-based targeting at scale ...

Fandom is leveling up its product suite with a new AI-driven ad-targeting solution designed to help clients capitalize on predicted trends in entertainment and surround viral moments. The tool, called ...

Local news platforms are increasingly focusing on innovative advertising technologies to boost their revenue streams. This guide explores how these platforms can effectively utilize advanced ad tools ...

With the pace of online culture and digital media, an advertiser might use a new meme at the beginning of a campaign that already feels outdated before the campaign has run its course. “The speed of ...

What had been pitched as a way to make AI features more helpful is now explicitly tied to Meta’s core business model. The company has said this new data use would take effect on December 16, 2025, ...