Forbes contributors publish independent expert analyses and insights. John Kell is a writer who's covered spirits for over a decade. The new Maker’s Mark campaign is called “Perfectly Unreasonable” ...

RICHMOND, Va. — Republican Virginia Gov. Glenn Youngkin faced criticism from Democrats on Wednesday after a newspaper reported that his political ad-maker recently received a six-figure state contract ...

NEW YORK, Nov. 20, 2025 /PRNewswire/ -- The Interactive Advertising Bureau (IAB), the leading trade association for the digital advertising industry, today released its 2025 Creator Economy Ad Spend & ...

Virginia’s state government watchdog agency said Wednesday it will examine the awarding of a six-figure contract to Gov. Glenn Youngkin’s political ad-maker for the production of a state tourism video ...

In the modern world of the rapidly changing digital environment, video advertising is not a luxury, but the only way to attract attention, arousal, and transform cold audiences into buyers. Social ...

West L.A. ad tech firm SocialVibe has always made interactive ads that pop up before online articles on the website of the Baltimore Sun, games from Zynga and songs on Pandora. But now SocialVibe, ...

Inside L’Oréal’s creator marketing shift: how creative effectiveness data from Google and Sundogs drove a 55% increase in ...

Ad revenue invested behind creator-generated content is expected to top $180 billion this year, up 20% for 2024, and could more than double by 2030, per a WPP Media forecast. Yet despite the rapidly ...

Sounds and overlaying text are key elements for a successful TikTok ad, according to a new report. The report, compiled by marketing platform CreatorIQ and TikTok, analyzed data from the platform.

RICHMOND, Va. (AP) — Republican Virginia Gov. Glenn Youngkin faced criticism from Democrats on Wednesday after news outlets reported that his political ad-maker recently received a six-figure contract ...