Savor the rhythmic sounds of wood as it’s scraped and shaved into a work of art. Apple hops on the ASMR trend with its latest series of shot on iPhone ads, created to help you relax no matter where ...

Once again, Apple has made shivers run down my spine—but not in a good way. Today, as part of its “Shot on iPhone” campaign, Apple released a series of four ASMR videos to its YouTube channel. There’s ...

Apple wants iPhone users to know that creativity knows no bounds when it comes to the types of videos you can make with your device. Apple put ASMR videos on YouTube and they're the latest feature in ...

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Ahead of the launch of its 2019 line-up of iPhones, Apple has turned to a YouTube trend -- called autonomous sensory meridian response (ASMR) -- that has gone viral online, for its promotional videos.

If autonomous sensory meridian response, or ASMR, is your thing, Apple added four videos to its “Shot on iPhone” YouTube series on Wednesday. The tech giant uploaded videos titled Tapping; Scraping; ...

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Watch Ivan McCombs enjoy the most satisfying apple eating experience in this relaxing ASMR video. Featuring crispy crunching sounds and authentic eating noises, this satisfying apple ASMR content is ...