Many ABM campaigns rely solely on data and insight (the brains) to do the job, and though they often generate positive results, they’re not as effective as they could be. When a campaign uses these ...

I have been a marketer for decades, and have seen many evolutions in marketing best practices. First, we saw the rise of digital marketing vs. offline marketing. Then, we saw the rise of social media ...

Account based marketing can significantly help B2B marketers improve the bottom line, if they have their sales teams on board for the ride. A key part of Zerto’s ABM strategy is working to better ...

Traditionally, business-to-business (B2B) marketers used marketing automation in a similar fashion as consumer marketers. Dashboards, lists, and workflows were built to help companies interact with a ...

With just 26% of organizations currently conducting separate measurement and attribution for their account-based marketing (ABM) programs, the low adoption rate suggests that while many organizations ...

The competition for your customers’ and prospects’ time has never been fiercer; to compete, you need to differentiate. It’s no surprise then, that marketers are increasingly turning to ABM to get a ...

Just how effective is account based marketing (ABM)? According to the 2018 ABM Benchmark Study by ITSMA and the ABM Leadership Alliance, 99 percent of marketers that are doing ABM achieve a greater ...

AI and Machine Learning can be powerful and useful technologies for marketers, but they need to be deployed with care. Account-Based Marketing (ABM) is a broad category. It’s one that everyone defines ...

There’s a great scene in the 2017 TV show Big Little Lies where a teenage girl, worried about her mother, asks her father, “You haven’t noticed she’s been a little agitated lately?” Her dad’s reply: ...

Account-based marketing (ABM) was created to break through the noise. But what if we've been doing it backward all this time? The basic strategy behind ABM is to align our marketing and sales efforts ...