The White House took aggressive aim at Amazon, with President Donald Trump putting in a call to Amazon founder Jeff Bezos Tuesday morning, after the company considered displaying the added cost of tariffs on certain items.

The White House press secretary, Karoline Leavitt, attacked the retail giant over a report that suggested Amazon would highlight tariff-related price increases. Amazon said it was “not going to happen.

When President Donald Trump heard that Amazon was considering displaying the added cost of tariffs on certain items ― putting their impact on full display ― he personally called Jeff Bezos to complain,