Apple reminds us of its strong privacy commitment for Siri, saying voice data isn't used for ads ahead of a crucial Apple Intelligence update.

Apple is refuting rumors that it ever let advertisers target users based on Siri recordings in a statement published Wednesday evening describing how Siri works and what it does with data. The section specifically responding to the rumors reads: Apple has never used Siri data to build marketing profiles,

Apple has long built a strong reputation for user privacy. Unlike some rivals, many of its features work entirely on-device, meaning user data is not sent to Apple’s servers, while the company said that outside experts could verify the privacy controls of the Private Cloud Compute aspect of its Apple Intelligence system.