As Soho House faces challenges with profit, per CNN, it will now be going private. The $2.7 billion deal was spearheaded by MCR Hotels, leading shareholders to receive $9 a share, Reuters reports. Actor Ashton Kutcher will join Soho’s board, and hospitality veteran Neil Thomson will become its chief financial officer.

Well, now you’ll probably know it for another reason; it just got sold for $2.7bn and one of Hollywood’s faves is at the helm. Well, not exactly at the helm, but actor turned startup investor Ashton Kutcher is joining the board of directors.

Soho House was established in 1990s London as an alternative to the stuffy Mayfair establishments frequented by old men in suits. It cultivated an edgier image, discouraging its members from wearing white collar workwear and favouring artsy types over financiers. It’s also supposedly where Prince Harry and Meghan Markle had their first date.