Stellantis has faced a year of sales declines from too-high pricing and the incorrect mix of vehicles on the ground, deteriorating market share. With concerns that higher costs from tariffs could results in higher prices for consumers, the promotion could offer a needed boost to sales.

In messages obtained by the Free Press, GM and Ford outline impact of tariffs to the workforce and plans to address the issue.

Ford Motor announced discounts across multiple models starting Thursday, leaning on its healthy inventory to offer customers thousands of dollars off as competitors hike prices to absorb tariff costs.

Prime Minister Mark Carney says Canada will match U.S. President Donald Trump’s 25% auto tariffs with a tariff on vehicles imported from the United States

Canada is responding to US President Donald Trump's trade war by imposing countertariffs on certain vehicle imports from the United States. Ottawa will impose a 25% import fee on all cars not produced under the North American Trade Pact USMCA,

Ford Motor Company unveiled a new campaign Thursday offering employee pricing to all U.S. customers on almost every Ford and Lincoln model. The ‘From America, For America’ campaign comes as the auto industry faces 25% tariffs on foreign imports.

Ford Motor Co. is launching a "From America, For America" campaign to allow consumers to take advantage of employee pricing. Here's what to know.

Yet the calls for making a deal from the EU, the U.K. and Japan indicated a lack of appetite for escalating trade tensions with the world's biggest economy and fear that slapping tariffs on U.S. goods will only make things worse.

Prime Minister Mark Carney says Canada will match U.S. President Donald Trump’s 25% auto tariffs with a tariff on vehicles imported from the United States.